About our PR firm & marketing agency


CW Marketing & Communications opened its doors in 2007 in the midst of creating a historic event for the Cathedral of Saint Paul, the Cornerstone Centennial and the launch of the Cathedral Heritage Foundation, a nonprofit community organization.   Our marketing agency and pr firm has expanded to serve performing arts organizations, hospitality and travel businesses, environmental and government agencies, and many health & medical organizations.  If you'd like to see what we're currently working on check out our Facebook page 

Principal:  Carolyn Will  

Before opening CW Marketing & Communications in 2007, Carolyn spent 15 years in broadcast journalism as anchor, reporter & producer. Her stories aired on ABC Affiliates, CNN, Fox News, PBS &  Discovery Health.  Highlights included covering education issues in Southeast Asia,  environmental stories in Antarctica,  health & medical reporting across the U.S. 

Associate: Susan Ritt

Susan Ritt joined the CW Marketing & Communications team in 2010. She brings extensive media experience on both the local and national level, with clients ranging from local farmers to nationally known entertainers.
Her public relations career  took root at the Minnesota State Fair, where she served as Marketing Director and continues to serve as the Entertainment Coordinator.  Susan also parlayed her experience in leading outback camping tours in Australia into 10 years of  teaching classes on Australian travel at Open U in Minneapolis and runs a travel business on the side, Flying Dingo.


2014 Finalist, Media Relations, MN Public Relations Society of American, Classics Awards

2001 International Health & Medical Film Competition, FREDDIE Award, Men's Health, Time Warner.

2000 Gracie Allen Award, American Women in Radio & TV, Reality Show

1999 National Women's Political Caucus, EMMA Award

1997 Minnesota Medical Association, Excellence in Medical Journalism