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Who We Are

CW Marketing & Communications is a boutique public relations agency specializing in strategic communications and media relations.  Our strength is in pinpointing the issues, identifying the target publics, and connecting the dots between the two.


Speaking of two, we are a two-member team that can expand to a full roster with a reliable support network of contractors to call upon as needed.  

Principal Carolyn Will

CW’s principal, Carolyn Will, loves meeting people, learning their stories and being helpful whenever possible. Those priorities dovetail her national award-winning work as a health & medical TV producer, and now in owning her public relations agency. She remains strongly interested in public health, civic engagement, and global citizenship. Never one to pass on an opportunity to travel, Carolyn had the good fortune to travel around the world with a group of teachers producing a series of videos used for an international classroom curriculum in 15 countries to promote global citizenry. Another documentary project led CW to Honduras with Rotarians as they helped residents install clean water irrigation systems and upgrade medical technology in local hospitals. Travel adventures with family will always rank as her favorites whether it’s hiking, camping, skiing or simply a sight-seeing road trip.

Certifications & Credentials

  • APR Certification, Public Relations Society of America

  • MN PRSA, Board Member

  • Rotary Club #10, Board Member and Program Chair

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Associate Susan Ritt

Susan Ritt joined the CW Marketing & Communications team in 2010. She brings extensive media experience on both the local and national level, with clients ranging from local farmers to nationally known entertainers. Her public relations career took root at the Minnesota State Fair where she served as a Marketing Director and continues to serve as the Entertainment Media Coordinator. Susan also parlayed her experience in leading outback camping tours in Australia into 10 years of teaching classes on Australian travel at Open U in Minneapolis and runs a travel business on the side.

  • Finalist, Media Relations, MN Public Relations Society of American, Classics Awards

  • International Health & Medical Film Competition, FREDDIE Award, Men’s Health, Time Warner.

  • Gracie Allen Award, American Women in Radio & TV, Reality Show

  • National Women’s Political Caucus, EMMA Award

  • Minnesota Medical Association, Excellence in Medical Journalism

  • MN Small Business #0001069094

  • Small Women Business Enterprise (S/WBE) Vendor #20517976

  • APR. Accredited in Public Relations

Who We Work With


  • Abria Pregnancy Resources

  • ComForCare

  • Doctor of Dentistry

  • Ecolab Global Communications

  • Modern Acupuncture

  • Pedestrian Studies/IDS Building Exhibition

  • Snap Fitness with McFarland Communications

  • Twin Cities Pain Clinic

  • United Health Foundation


Government & Nonprofits

  • Cathedral of Saint Paul

  • Cathedral Heritage Foundation

  • Metropolitan Council/Public Affairs

  • Open Arms Minnesota

  • River Valleys Girl Scouts

  • Summit Avenue Residential Preservation


Performing Artists

  • Ameet Kamath - singer/songwriter

  • Ballet Minnesota

  • Circus Juventas

  • Environmental Toxins Book Launch

  • Libera British Boy Choir

  • Roots Music: Four Corners of Europe

  • Steven C - composer/recording artist

  • United in Music: Paul Robeson Midwest Tour


Resorts/Hospitality Industry/Community Events

  • The Buttered Tin

  • French America Line

  • Fytenburg Brewing

  • Masqueray Tours

  • Minnesota State Fair

  • Red Bull Crashed Ice on Cathedral Hill

  • Ruttger’s Birchmont Lodge

  • Viking River Cruise


Branded storytelling remains the strategy du jour and we love it as media relations mavens who craft and pitch stories all the time. Have you ever wondered why storytelling brings results?

  1. We are genetically wired for storytelling.

  2. Neuroscientists like Dr. Paul Zak have proven it. Our brains literally “light up” and show more activity when reading or hearing a story.

  3. We can recall and retell stories better than facts. And stories often make us care.

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